Why Ellekin is Closing (the shop anyway...)

I started Ellekin in 2022 to create the shopping experience I wanted + knew was missing from the market: a boutique where everything meets strict sustainability criteria AND is actually cute. I’ve been on a mission to make sustainable fashion fun + accessible ever since, curating pieces that are colorful, fashion-forward, size-inclusive, under $100, + don’t come at the expense of people or planet.

But running a small business with limited resources is hard, especially in the current economy, especially when ultra fast fashion has become the norm, + especially with the limited reach of modern social media where growth without paid ads is nearly impossible. 

I still really believe in my vision for Ellekin, but it’s become clear that low-budget marketing is not working + turning a profit isn’t happening anytime soon. I prayed for years about starting this business + trusted God when He led me to launch it, then quit my job to work on it full-time, then lower my living expenses + get a part-time job to keep it afloat, + now to call it quits. It’s a path that still confuses me (not gonna lie) but I know the journey has all been for good, + I have no regrets! I’ve learned so many lessons along the way + honestly think the past few years of actually running a small business by myself gave me a better education than any MBA program could. 

THANK YOU SO MUCH to everyone who has shopped at Ellekin, chatted at a pop-up event, or followed along on social media. Your support has been so heartwarming + done more for me than you know. 

Starting today, my goal is to liquidate as much of my inventory as possible to make back some of the money I invested in Ellekin + make sure the clothes don’t go to waste. So the whole ShopEllekin.com site will be 30% OFF! Everything is final sale, but I’m happy to help advise on sizing + offer free exchanges as needed. I don’t have an exact closing date yet, but I’ll keep you updated on social media + via email. For now, please go shop + help me sell through my remaining inventory! 

Also, I’ll be evolving my @ShopEllekin social media to share all kinds of sustainable lifestyle + fashion content, so stick around for that. I’m so grateful for your support in all the ways! 

💖 Keyona