We’re on a mission to make sustainable fashion fun and accessible
Most sustainable fashion out there is honestly so bland. And finding cute, on-trend outfits that are both sustainable and within your budget is usually an exhausting or disappointing process. But we think shopping consciously shouldn’t be a time suck or an energy drain. So we did all the work for you.
Ellekin curates pieces that are colorful, fashion-forward, expressive, easy to style, under $100, AND more sustainable. So you can easily find clothes you’re excited to wear again and again with the assurance that your style doesn’t come at the expense of people or planet.
Of course, the most sustainable fashion practice is to simply buy nothing new at all. But we think a movement of imperfect environmentalism is important to making real progress in this climate crisis. So we select pieces made with lower-impact fibers and ethical labor practices. (Learn about our sustainability practices and criteria here!)
Ellekin is also committed to offering a wide size range that represents all women. We carry multiple brands, and not all of them offer a great variety of sizes (yet), but we carry sizes from XS-3X whenever they’re available. (Currently over a third of our styles come in sizes above XL!)
Does the world need another boutique? Well, no. But our goal isn't to get people to buy more stuff; our goal is that you’ll buy different stuff and buy stuff differently. We seek to educate our community in a way that’s positive, creative, inspiring, actionable, and down-to-earth.
Ellekin is a small, woman-owned business based in Minneapolis, MN. (That's founder + owner, Keyona, in the orange skirt 😉)