Recycled cotton comes from either post-industrial or post-consumer cotton waste that would otherwise probably end up incinerated or landfilled (think: scraps from a garment factory, or clothes that don’t sell at thrift stores).
Since no new cotton has to be grown, recycled cotton takes much less water to produce than conventionally grown cotton. It also has a lower impact when it comes to CO2 emissions, water pollution, and chemical use.
WHEN YOU SAY “ETHICAL”...
In this case, we mean: Garment workers were paid a fair hourly rate above minimum wage and worked in clean, safe factories.