Recycled cotton comes from either post-industrial or post-consumer cotton waste that would otherwise probably end up incinerated or landfilled (think: scraps from a garment factory, or clothes that don’t sell at thrift stores).
Since no new cotton has to be grown, recycled cotton takes much less water to produce than conventionally grown cotton. It also has a lower impact when it comes to CO2 emissions, water pollution, and chemical use.
WHEN YOU SAY “ETHICAL”...
In this case, we mean: Garment workers were paid a fair wage for fair working hours, and this brand plans to implement living wages by 2025. Factories don’t allow child labor or forced labor. The brand publicly lists all suppliers and a code of conduct and has set science-based targets (legit plans for reducing their greenhouse gas emissions)